We know our clients are overloaded with a million different pieces of information daily, so how do we make sure that what we’re sharing in our training has a better chance of sticking? Information that your attendees can actually recall what you have shared and more importantly put it into practice and get tangible results?
As coaches who are experts in their field, we often have so much knowledge and expertise, that it can be difficult to communicate in a clear and succinct way.
By extracting what is in your brilliant mind and turning it into visual models, you can communicate your value, get more clients, leverage your legacy and wow your clients.
In this article, I’m going to share with you 4 visual models that I believe are highly effective and a game changer for any coaching practice.
1. Success Model
A Success Model shows what it takes to achieve the success your clients want. It depicts the key ingredients your clients need to master to achieve the result or outcome they desire.
The image below is an example of a Success Model. It shows the key ingredients you need to master to become the “GO TO” expert in your field.
To become the “GO TO” expert in your field, you need to:
- Nail your Zone of Genius. This is the opposite of being a Jack of all trades and master of none.
- Have Experience and runs on the board to back up what you’re sharing.
- Take what is in your head and turn it into a Signature System using Visual Models. With the information locked in your head, you are the world’s best-kept secret. If there is a tangible and visible way to access that information, then you massively increase your reach and impact.
2. Educate Model
An Educate Model provides your clients with a powerful structure, showing them the actions they need to take to get the result they want. The Educate Model is all about the DOING. It is about the HOW to.
An Educate Model shows clients the step-by-step process to get them from where they are to where they want to be. And when you are running training programs, the Educate Model becomes the structure for your modules.
Here’s an example of an Educate Model. This model shows the step-by-step process to extract what is in your head and turn it into a visual model.
3. Excite Model
Your Excite Model excites and inspires your clients to take action.
Your Educate Model is all about the DOING, your Excite Model is all about the FEELING. It demonstrates the journey of your ideal client, with a focus on their experience through each stage.
When you talk through your Excite Model, your ideal client will naturally self-select where they are in the journey and where they want to be, and they will be inspired to take action and close the gap.
Naturally, they will then see you as the authority in how to close that gap.
This is an example of an Excite Model. It shows the journey of a coach or expert from Startup through to being Leveraged & Loving It!
Notice that icons have been used to show levels (stars), time (clocks) and income ($).
You may also notice that the income level drops during the transition stage. This is because moving from being maxed out in your 1:1 practice to a leveraged 1:many model, takes time, energy and effort. And that means less time spent with 1:1 clients.
Clearly demonstrating a common dip in your client’s journey in this way means that you can reassure them when they experience the same thing.
4. Yes Model
Your Yes Model has your clients saying YES YES YES to the obvious benefits of working with you. Some people may try to squeeze in “features” here. Please don’t be tempted to do this!
We’re explaining the benefits not features.
The example below shows the benefits of creating your own Signature System using Visual Models.
- Create valuable content efficiently
- Stand out from the crowd
- Earn instant credibility
- Clarity and confidence
- Tangible value
- Higher conversion rates
- Create products such as books, courses & slide decks faster than ever
- Deliver 1:many products with ease
- Your team can easily deliver products on your behalf
- You customers will have the clarity they need
- Your customers will have a clear road-map
- Deliver more consistent proven results
- Your work will have ripple effects beyond what you could ever achieve when all the expertise is locked in your head.
Create High-Quality Training with these 4 Visual Models
There you have it. By creating your own Signature System using visual models, your training will be next level! You’ll love the clarity and confidence you have as a facilitator and your clients will love the results.
About Renée Hasseldine
Renée works with coaches, experts & thought leaders to turn what is in their brilliant minds into powerful signature systems using visual models, so that they can communicate their value, get more clients and leverage their legacy. Her knack for extracting and unpacking thoughts and turning them into unique intellectual property is sheer genius.
Renée is the author of the best-selling book ‘Share Your Passion’, she is the host of the ‘Leveraged and Loving It’ podcast and co-host on The Business Playroom TV. She runs workshops around Australia sharing her proven system for creating Signature Systems using Visual Models. Find out more at shareyourpassion.com.au.
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