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By: Alex Prate •  2 years ago •  


Like all other booming industries expected to significantly grow over the next decades, professional coaching is now integrating specific new technologies and innovations designed and developed to boost coaching businesses and take client relationship to a new level. There is a new concept in an “all-in-one” app that coaches can use to reach, develop and manage a world-wide client base.

No more geographical boundaries for coaches, thanks to technology

As technology abolishes geographical boundaries, coaches can now expand their perspective and reach new clients, not only locally, but across the globe. Anywhere around the world, people can now find and connect with the coaching expert they are looking for and access the coaching program they need.

This whole new concept called Coachin’Up, based on digital guidance, has been designed and developed for the coaching industry by Realifex, a

Sydney based Start-up specialising in Well-being Intelligence® technology.

This technology is user-friendly and easily accessible: all you need to integrate it into your coaching business is an internet connection and the one piece of technology you and your clients use everyday: the smartphone.

Making physical distance irrelevant has a second direct advantage: coaches can now promote their business events and programs on a global scale and reach thousands of targeted users, either locally for group sessions and seminars, or internationally for webinars and other online programs.

Coaches of the near future share their programs and easily attract new clients

The Coachin’Up app integrates an agenda that can be used either to program coaching sessions, events & seminars, or to improve client engagement by scheduling suggestions and action reminders as part of the coaching process.

This technology also allows Coaches to publish their own digital programs through a simple process, and to target their niche in the most efficient way. Thousands of users of Coachin’Up Your Life – the public side of the app – are now connected to a thematic program catalogue through their smartphone or tablet. They can either select a guidance program or let the app’s Artificial Intelligence guide them towards the right one according to their contextual data entries called “moments”.

Everyday, thousands of these entries are processed by the AI, and users get to follow specific programs created for them by professional coaches.

An important aspect of using a technology that features Well-being Intelligence® is that it is able to detect users’ individual triggers and areas of concerns, making it easier for coaches to connect with the right potential clients. A new specific “Need a Coach?” program has just been launched on the app to prepare users for their first session with a professional coach in a positive and instructive way as the Artificial Intelligence makes sure they are ready for it.

It is then up to coaches to propose an agreement to their new clients (which is done outside the app) and to keep on using Coachin’up as their privileged communication and well-being tracking tool.

The future is all about creating deeper connections with clients.

Most coaches seem to be struggling to find out what is actually happening in their clients’ life in between sessions. Answering endless text messages, phone calls or emails is generally a waste of time and energy. There are now new ways for professionals to get a deeper understanding of what makes their clients thrive or struggle in their daily life.

First, it is much easier to communicate with clients if it is done through the same channel, and keeping track of communication feed also makes it easier to increase the frequency and efficiency of in-between session contacts. Developing and nurturing a meaningful virtual relationship is now enhanced by the use of Artificial Intelligence: as the AI identifies and analyses clients’ contextual moments (experiences, emotions, discoveries…), coaches can monitor their clients’ engagement and maintain a constant level of support and guidance all along the coaching process.

Coaches using this type of technology as part of their coaching offer encourage their clients to regularly send thematic intuitive screen feedback, which provides relevant data. Coaches can then send their clients targeted guidance and optimise their preparation for the next session. Interaction can be immediate or scheduled, guidance can be given through real time messages or planned suggestions.

Now that they can track their client’s well-being at a glance, coaches are able to adapt their coaching strategy and quickly react to AI-detected “emergencies”. This unique enhanced support has a positive impact on client engagement and retention

And what about measuring coaching efficiency?

Realifex technology also empowers coaches with specific tools to measure and advertise their coaching efficiency by providing factual evidence through their client base’s well-being track records.

Adopting this kind of technology could definitely make a difference for the coaching world in the next few years, as professional coaches will use it to increase their reputation on a global scale, while at the same time developing the most human, empathetic and supportive coaching, perfectly tailored to their clients’ needs.

Integrating technology in your coaching business is not a “nice to have” anymore but a necessity

According to Alex Prate, CEO of Realifex, “In the near future, the most successful coaches will be the ones who are now ready to integrate technology in their coaching business. New coaching technology needs to meet the rapidly rising market demand for flexible, highly adaptive tools that will keep on evolving according to new coaching trends and needs, leaving coaches more time and space to develop their unique expertise, and to focus on what they really love doing – coaching their clients”.

Coachin’Up Your Clients is available on Google Play and the App Store – free download on any smartphone or tablet. For computer use, go to 30-day FREE Trial, no lock-in contract.

Readers of Coaching Life Magazine get 30% off their first 3 months subscription fees after their 30-day free trial. Download the app and enter the promo code COACHINGLIFE on the sign-up page.

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